The days of boring, identical exhibition stands are long gone. No more of the same old, same old little square booths with insulated walls and a trestle table, with extension cords criss-crossing the floors and tripping people. In the last couple of decades, we have, instead, seen some exciting, fun, innovative booth designs that have knocked our socks off. From fully immersive AR experiences, to custom-built moving platforms, exhibition stand design has changed the way we experience these events.
No matter how exciting these developments, however, there are, and probably always will be, certain limitations to any exhibition booth construction. Conference and exhibition organisers will inevitably have a list of specifications that your stand has to comply with, and it pays to get these early, so that your booth design and construction goes off without a hitch.
The beauty of working with an established and experienced conference or exhibition booth designer and builder is that they are not only already familiar with working within these constraints, but they also usually know the venues well, and understand their little quirks – and we guarantee you, there are quirks.
Here are three quick ways to make your booth stand out:
Be open and inviting
Don’t make it difficult for people to view your products or services, and don’t make it hard for them to move around. Unless there is a very good reason to close off an area, keep the flow in and around your booth as free as possible.
People don’t like to feel trapped, and at a busy event, where thousands of people are jostling for space, people are even less likely to enter an area where they feel even more cramped, and may avoid your booth entirely. On the other hand, if they can move easily and freely, they are more likely to stick around and ask the right questions
Keep your messaging clear
We can’t tell you how often we have been asked to build custom exhibition booths that include whole paragraphs of text. Here’s the thing: most people don’t bother reading anything longer than one sentence if it is on a billboard or other type of display. If you can keep your core message to a maximum of eight to twelve words, people are considerably more likely to not only read the whole message but inquire about more information. That’s the perfect opportunity to give them the much more in-depth pitch.
Don’t be a blocker
It is very tempting to make your stand so large, so attractive and so overwhelming that everyone else’s fades into obscurity. It is, however, frowned upon to block the public’s view of or access to another exhibitor. It can lead to a breakdown in industry relationships and can cause you to develop a poor reputation in conference circles.
If you want any more in-depth advice about designing a booth, please don’t hesitate to get in touch with us.